Canada Goose manufactures a wide range of jackets, vests, hats, gloves and other cold weather apparel designed for extreme cold weather conditions. Some Canada Goose jackets also utilize coyote fur on the hoods. The jackets are known to be highly coveted garments and are only sold at select high-end retailers.
The garments have been popular in Scandinavia since 1998, and became popular in Canada around 2008. Many celebrities have been seen wearing the jackets, though the company does not pay them. These celebrities include Canadian Hayden Christensen, Matt Damon, Hilary Duff, and Maggie Gyllenhaal. In addition, the jackets have be worn by actors and actresses in some Hollywood movies, including Nicolas Cage (in National Treasure), Jessica Alba (in Good Luck Chuck) and Kate Beckinsale (in Whiteout). In the movie The Day After Tomorrow, which chronicles the Earth entering a modern-day ice age, Canada Goose's Expedition Parka is worn by research scientists representing the National Oceanic and Atmospheric Administration. As well in the television show The Big C, actress Laura Linney is seen wearing the jacket in Season 2, Episode 13, "Crossing the Line". Furthermore, British actors Rhona Mitra and Sam Spruell are seen wearing Canada Goose jackets in the first episode of The Last Ship.
Furthermore, American model Kate Upton graced the cover of the 2013 Sports Illustrated Swimsuit edition in nothing but a bikini bottom and a Canada Goose parka.